Reports

W23 held the top of Mordea's recent range — AUD 566.40 across two orders, both new customers, with Meta spend of AUD 178.76 returning a 3.17x house ROAS, well clear of the ~1.21x 30-day baseline. The one move this week: Modina Drawer (0332WTE) led the week but sits at roughly 1.38 months of cover — just under the reorder band — with the Bedroom Collection launch landing 16–20 June. Confirm its PO before the buffer thins.

2026-W23

A quiet two-order week — AUD 218.50 booked, with one Modina drawer carrying most of it. The one thing to fix Monday: Modina Drawer 3/White (0333WTE) is out of stock at both locations, and this week a buyer ordered it only for the line to be cancelled because we couldn't fulfil it. Restock it before the next one is lost too.

2026-W22

Zero orders this week — a completely blank Monday-to-Sunday. The entire AUD 181.40 of Meta spend went to one cold-prospecting campaign that returned nothing, while the campaign that normally closes sales wasn't in this week's spend. Use the quiet to re-light the closer and confirm the Aldi Christmas pitch is on track for its end-of-May checkpoint.

2026-W21

Quiet week — one order (AUD 205.74) the week after the Mother's Day push, set against AUD 321.52 of prospecting spend. The thing to act on is stock, not ads: the Folia Foldable Rack is down to four units with its main location already empty, and it just sold into live ad traffic — raise the PO before it goes dark. Everything else here is a single soft week, not a trend.

2026-W20

May spent AUD 1,054.31 on ads to bring back AUD 424.24 in revenue — a 0.40x return, well under both break-even and Mordea's 1.21x baseline. Almost all of that spend (AUD 938.70) sat in one cold-prospecting campaign that didn't convert. The single most useful move this month is to stop funding that campaign and shift the budget to the proven Adv+ set — before June repeats the pattern.

2026-W22