Weekly Pulse2026-W23

Week 23, 2026

1–8 June 2026

W23 held the top of Mordea's recent range — AUD 566.40 across two orders, both new customers, with Meta spend of AUD 178.76 returning a 3.17x house ROAS, well clear of the ~1.21x 30-day baseline. The one move this week: Modina Drawer (0332WTE) led the week but sits at roughly 1.38 months of cover — just under the reorder band — with the Bedroom Collection launch landing 16–20 June. Confirm its PO before the buffer thins.

§01

The Pulse

vs prior period

Revenue

AUD 566.40

≈ flat vs W22's AUD 565.00 — third week near AUD 565, top of the recent range

Orders

flat vs W22 · both new customers

Ad spend

AUD 178.76

all on one prospecting set (#2 TOF – detailed interests)

ROAS

3.17

above the ~1.21x 30-day baseline — a profitable week

§02

Four weeks, side by side

Revenue · AUD / week

W20206
W210
W22219
W23566

This is the first W-numbered report in Mordea's memory baseline, so the four-week read uses the live ShopifyQL trace: after a blank W20, D2C revenue rebuilt — AUD 385.00 (W21) → AUD 565.00 (W22) → AUD 566.40 (W23), two steady weeks at the top of the range. (The trend query's current-week bucket lagged to zero; every figure here uses the settled order pull.)

baseline-periodrevenue-recoveryprofitable-ads

§03

Who carried the period

AUD 565.00

Two multi-item baskets carried W23 — seven units across all three top SKUs. Modina Drawer brought in half the revenue, and the Lida Laundry Basket's three units lined up with the 5 June free-shipping test.

Modina Drawer0332WTE · online store

AUD 280.0050%

Lida Foldable Laundry Basket09262WTE · online store

AUD 195.0035%

Seoul Foldable CubeTB-2322MKA · online store

AUD 90.0016%

§04

Insight cards

3 cards

§01Act nowOwner ▸ Vinh / ops

Modina Drawer (0332WTE) led the week — AUD 280.00, two of the seven units — but on-hand is just 11 units across its two locations, about 1.38 months of cover, just under the ~1.5–2.5-month reorder band.

Diagnosis

a top seller sitting at its reorder point. Modina ships from an overseas supplier (Serenity Home Solution), so the lead-time eats the buffer if a PO isn't already moving — and the Bedroom Collection launch (16–20 June) could lift drawer demand further.

Solution

confirm the Modina Drawer PO status with ops this week and raise one if none is open; while you're there, check whether Modina is in the Bedroom Collection line-up — if it is, the launch tightens cover further.

Impact

protects ~AUD 140/unit on the week's top SKU and de-risks the 16–20 June launch.

Grounding

months-of-cover reorder-point · reorder when cover ≈ lead-time + safety buffer (~1.5–2.5 months); 1.38 sits just under the lower edge.

§02WatchOwner ▸ Taya / marketing

Lida Foldable Laundry Basket (09262WTE) was the week's #2 SKU — AUD 195.00, three units — and the free-shipping test on Halo + Laundry Basket ran 5 June, inside the window.

Diagnosis

the timing lines up, but with no UTM attribution this is a plausible link, not proof. At three units the read is directional.

Solution

the test ended 5 June — watch whether the basket holds next week. If units fall back toward zero with free shipping off, that's the signal it was carrying the SKU; feed that into Taya's post-boost readout (already scheduled one week out) before deciding to make free shipping permanent. Lida's 23 units (~1.9 months cover) can absorb a follow-on push.

Grounding

promo-test read (compare in-test units against the weeks either side); last-click caution · no UTM, so treat as directional.

§03WinOwner ▸ Noelle / marketing

AUD 566.40 across two orders against AUD 178.76 of Meta spend — a house ROAS of 3.17, well above Mordea's ~1.21x 30-day baseline; revenue cleared ad spend by AUD 387.64.

Diagnosis

two multi-item baskets (seven units, all three top SKUs) plus the one prospecting set (#2 TOF – detailed interests) converting above baseline this window; both orders new customers. Meta reports four conversions against two Shopify orders — the pixel over-credits, so read the figure as directional.

Solution

leave #2 TOF – detailed interests running at its current budget while ROAS holds above baseline — don't add spend, just hold and re-check next Monday.

Impact

the AUD 178.76 spend returned AUD 566.40 in-window; holding avoids destabilising a set that's clearing above baseline.

Grounding

ROAS vs client baseline (~1.21x 30-day); last-click attribution caveat · the closing channel gets over-credited.

§05

What to do next

one move

Confirm the Modina Drawer (0332WTE) reorder with ops this week — it led W23 revenue but sits at roughly 1.38 months of cover, below the reorder band, just as the Bedroom Collection launch lands 16–20 June.

Owner ▸ Vinh / ops

Both orders came from new customers with no returns; one reconciliation note — the weekly-trend query lagged the current week to zero, so every figure here uses the settled order pull (AUD 566.40, two orders).

Compiled byThe Mordéa Desk · Mordéa Home.Weekly pulse · 2026-W23

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